Founder of online store, Deeski.com, Jumoke Akinsanya, has lauded the human capital development initiative of e-commerce market leader Jumia, saying the company trained her on the rudiments of online sales which has helped grow her business ever since.

“Jumia has taught me how to understand consumer behavior in e-commerce; how…


Lagos, Nigeria; 27 May 2021: A new report, published today by the International Finance Corporation (IFC) in partnership with Africa’s leading e-commerce firm Jumia, has said Africa’s e-commerce market could grow by more than $14.5 billion between 2025–2030. …


Thanks to technology and increasing penetration of the internet in Africa, e-commerce has become a major driver of the fashion and lifestyle market in Nigeria. …


There are increasing signs that e-commerce is making inroads in rural communities in Nigeria with testimonials from residents who are active users of the services. From ordering of gadgets and electronics, to fashion and beauty products, rural dwellers are increasingly joining the online shopping culture.

Miracle Francis, a lady in…


…as cost discipline, monetization drives growth

Africa’s ecommerce market leader, Jumia has released its 2021 quarter one report, recording 11% year-on-year gross profit increase, as adjusted EBITDA loss decreased by 24% year-over-year.

The report by the company also showed a sixth consecutive quarter of positive Gross Profit After Fulfillment Expense…


Working with Jumia has enabled me care for my dependents — Delivery Agent

Jumia’s drive to take ecommerce to the nooks and crannies of Nigerian states has continued to yield testimonials from rural residents who benefit from its ripple economic impact.

Victor Williams Karen, a delivery agent with Jumia in…


At the current pace, there’s no denying the improved fortune of ecommerce in Africa. Even the most hardent doubters of ecommerce viability on the continent will accept that the online shopping business is gaining momentum on the continent, contrary to their forecast and expectations.

Major African markets like Nigeria and…


From improving sales volume, to facilitating automated processes in business transactions and the application of new technology, there’s no disputing the fact that ecommerce is opening up the Nigerian economy at an impressive rate. …


Meeting the needs of Nigeria’s rural ecommerce consumers requires a peculiar method. The myriad of challenges against the advancement of online shopping culture in rural settlements of African states cannot be overemphasized. …


Nigeria, according to the World Population Review, is estimated to have over 99 million adult population. On the flip side of this, the country, according to the Central Bank, has 43.6 million Bank Verification Numbers as at November 2020. From the foregoing, it can safely be deduced that over 56%…

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