Founder of online store, Deeski.com, Jumoke Akinsanya, has lauded the human capital development initiative of e-commerce market leader Jumia, saying the company trained her on the rudiments of online sales which has helped grow her business ever since.

“Jumia has taught me how to understand consumer behavior in e-commerce; how to process orders and how to create products on the e-commerce platform,” Akinsanya said.

A report by the International Finance Corporation (IFC) in partnership with Jumia, had said Africa’s e-commerce market could grow by more than $14.5 …


Lagos, Nigeria; 27 May 2021: A new report, published today by the International Finance Corporation (IFC) in partnership with Africa’s leading e-commerce firm Jumia, has said Africa’s e-commerce market could grow by more than $14.5 billion between 2025–2030. The report says this can be achieved by increasing the number of women selling on online platforms and by providing them with better training and financial support to help them match sales made by men.

The report shows that women comprise half of all active e-commerce vendors in Africa, though they tend to run smaller-scale businesses and feature prominently in high-competition, low-value…


Thanks to technology and increasing penetration of the internet in Africa, e-commerce has become a major driver of the fashion and lifestyle market in Nigeria. Tunde Olaniyan, owner of Danami Fashion Store while speaking on the impact of the online marketplace on his business, stated that the company makes most of its sales from ecommerce market leader Jumia.

Danami is a fashion house located in Iju, a subhub of Lagos State. To reach a diverse audience and get more sales, the company is leveraging the Jumia platform to showcase its items. Commenting on his business and growth, Olaniyan said the…


There are increasing signs that e-commerce is making inroads in rural communities in Nigeria with testimonials from residents who are active users of the services. From ordering of gadgets and electronics, to fashion and beauty products, rural dwellers are increasingly joining the online shopping culture.

Miracle Francis, a lady in her early twenties lives and works in the subhub of Rivers State. Like a typical Nigerian youth, the ease and convenience of e-commerce appeals to her, and she does her beauty and fashion shopping on Jumia, the most popular online shopping platform in the country. “I have been shopping on…


…as cost discipline, monetization drives growth

Africa’s ecommerce market leader, Jumia has released its 2021 quarter one report, recording 11% year-on-year gross profit increase, as adjusted EBITDA loss decreased by 24% year-over-year.

The report by the company also showed a sixth consecutive quarter of positive Gross Profit After Fulfillment Expense, which reached €6.2 million, more than doubling YoY. According to Jumia, the report is a reflection of a solid progress towards profitability, with gradual monetization and cost discipline as major drivers.

“Our first quarter results reflect solid progress towards profitability. The drivers remain consistent: selective and disciplined usage growth, gradual…


Working with Jumia has enabled me care for my dependents — Delivery Agent

Jumia’s drive to take ecommerce to the nooks and crannies of Nigerian states has continued to yield testimonials from rural residents who benefit from its ripple economic impact.

Victor Williams Karen, a delivery agent with Jumia in Rivers State, is a beneficiary of Jumia’s rural delivery initiative. Karen has been involved in the company’s rural ecommerce service delivery network for six years.

He explained that being an employee of Jumia is helping him meet his financial obligations to his immediate and extended family. “I have a lot…


At the current pace, there’s no denying the improved fortune of ecommerce in Africa. Even the most hardent doubters of ecommerce viability on the continent will accept that the online shopping business is gaining momentum on the continent, contrary to their forecast and expectations.

Major African markets like Nigeria and Kenya are improving their internet penetration while the number of mobile phone users is rising exponentially. This, in turn, is boosting the online market entrants in urban locations and gradually rubbing off on rural settlements.

As a result, the conversation around ecommerce in a major market like Nigeria has gravitated…


From improving sales volume, to facilitating automated processes in business transactions and the application of new technology, there’s no disputing the fact that ecommerce is opening up the Nigerian economy at an impressive rate. Thriving on a digital economy platform, ecommerce boasts an incredible level of cost-efficiency of connecting sellers with buyers, which makes it a potent tool for business growth, especially for SMEs.

Interestingly, the unfolding relevance and inherent benefit of the ecommerce ecosystem is beginning to attract the interest of relevant stakeholders. Recently, CBN Governor, Godwin Emiefiele stated that the digital space and its accompanying economic activities will…


Meeting the needs of Nigeria’s rural ecommerce consumers requires a peculiar method. The myriad of challenges against the advancement of online shopping culture in rural settlements of African states cannot be overemphasized. To successfully make in-roads in reaching and gaining the trust of rural consumers, ecommerce players must continuously remain innovative.

For unique rural markets available in different African settlements, such innovation must be that which encompasses digital literacy, local content, and a blend of delivery culture that tolerates the touch and feel which the population is familiar with. …


Nigeria, according to the World Population Review, is estimated to have over 99 million adult population. On the flip side of this, the country, according to the Central Bank, has 43.6 million Bank Verification Numbers as at November 2020. From the foregoing, it can safely be deduced that over 56% of Nigerian adults are unbanked. Huge chunk of this population are believed to reside in rural areas of the country.

Despite this, the volume and value of online transactions in Nigeria has been increasing at an impressive rate in recent years. In the third quarter of 2020, the volume of…

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